Our Story
Three generations of the Calloway family have farmed this land. Rooted in Vermont, growing with purpose.
Planted in 1987.
Still growing strong.
Margaret and Harold Calloway bought 84 acres of Vermont hillside in 1987 with a simple dream: to grow real food for real families. No shortcuts, no chemicals — just good soil, hard work, and patience.
When the organic certification movement took hold in the early 1990s, GreenRoots was among the first farms in Vermont to apply. Margaret recalls, "We weren't farming organically because it was trendy — we were doing it because it was right."
Today, their son Daniel and daughter-in-law Sarah manage day-to-day operations alongside their children, making GreenRoots a true three-generation farm. The same fields Harold first tilled now yield over 60 certified organic products each season.
"We don't farm for profit first. We farm because this land deserves to be cared for, and families deserve food that's worth eating."
— Margaret Calloway, Co-Founder
To grow food that honors the land, nourishes the community, and passes something worth keeping on to the next generation.
Sustainability Practices
Every decision we make is guided by one question: will this leave the land better than we found it?
Cover Cropping & Soil Building
Every fall, we plant cover crops — clover, rye, and vetch — to protect and enrich the soil over winter. This reduces erosion and feeds the microbial life that makes our soil so productive.
On-Farm Composting
Nothing leaves the farm as waste. Crop residues, kitchen scraps, and animal manure are composted in our large windrow system and returned to the fields as rich, living fertilizer.
Integrated Pest Management
Instead of pesticides, we use beneficial insects, companion planting, row covers, and crop rotation to manage pests naturally. Our farm is home to thousands of ladybugs, lacewings, and parasitic wasps.
Water Conservation
Our drip irrigation system delivers water directly to plant roots, reducing usage by 40% compared to overhead sprinklers. Rain barrels and a small pond store water during wet months for dry spells.
Meet the Calloways
Three generations, one farm, one philosophy.
Co-Founder & Head Gardener
Margaret Calloway
Margaret started GreenRoots with Harold in 1987. At 74, she still works the herb beds every morning and knows every plant by name.
Farm Manager
Daniel Calloway
Margaret and Harold's son, Daniel took over operations in 2009. He manages field rotations, irrigation, and the farm store with the same meticulous care as his parents.
Artisan Products & Events
Sarah Calloway
Sarah runs the farmhouse kitchen, creating all our jams, preserves, and dried herb blends. She also organizes our seasonal farm dinners and harvest events.
Apprentice Farmer & Social
Eli Calloway
Daniel and Sarah's son, Eli is the third generation. At 22, he manages the farm's social media and is learning every aspect of organic growing from his grandparents.
Visit the Farm Store
There's no better way to understand what we do than to walk the fields yourself. Our farm store is open most of the week — stop by, say hello, and take home something fresh.
128 Hollow Creek Road
Woodstock, Vermont 05091
Take VT-12 North, left on Hollow Creek Rd after the covered bridge. Look for the green sign.